Our FSBO sellers program


Sell "For Sale by Owner" and save.

     Selling FSBO (pronounced "fizzboh") isn't much different from listing a home with a traditional real estate agent.  Many homes on the Multiple Listing Service (MLS) and Realtor.com are FSBOs, and real estate agents routinely show FSBO homes to prospective buyers.  Indeed, failing to do so would be a breach of their fiduciary duty to their clients and of the Realtor Code of Ethics. 

     The difference is that FSBO sellers take over the job of the listing agent.  By overseeing the marketing of their own properties, they believe they can get much more bang for their marketing buck.  

     Does selling FSBO work?  A 2007 study by two Northwestern University economists found that FSBO sellers in Madison, Wisconsin, got roughly the same price for their homes as agent-assisted sellers, giving them "a significantly enhanced net sale price."  Another clue is given in the 2005 survey of US sellers by the National Association of Realtors (summarized in the Massachusetts Association of Realtors Profile of Buyers and Sellers).  The study found that FSBO sellers reported the highest level of satisfaction with the selling process, with 80% "very satisfied" and only 3% "very dissatisfied." Of those who sold their homes through a real estate agent/broker, only 65% were "very satisfied" while 5% were "very dissatisfied."

You do the marketing.  We'll do the rest.

     We at Chalkboard Realty have partnered with local FSBO businesses to help sellers market their homes and close deals.  Here's how we recommend you sell your home "for sale by owner":

Step 1:  Prepare your home.

Our sister website, FSBOPrimer.com, offers lots of advice on how to prepare your home for sale. It's been recommended by The Wall Street Journal, The Washington Post, and other publications.

Step 2:  Contact us at (707) 481-1776 or visit a FSBO website in your county:

Bay Area


Central Valley



     We'll answer your questions and, for $300 plus a refundable sign deposit of $50, provide all of these products and services:

  • A comparative market analysis (CMA) to help you come up with a price for your property. 
  • Six professional still photos of your home 
  • Custom flyer design
  • 100 color flyers to get you started
  • A CD of your flyer (in color and grayscale) so you can print more as you need them
  • A custom web page on one of our FSBO websites
  • Six-month rental of a yardarm with a steel sign, two custom riders, two pre-printed riders and brochure box, installed, plus four A-frame open house signs, and two directional signs with open house riders.
  • 100 copies of How to Buy “For Sale by Owner”

Step 3:  Get on the Multiple Listing Service (MLS)

     We'll list your home on the Multiple Listing Service (MLS), Realtor.com®, and other sites for a flat fee of $199. For an additional $70, we'll rent you an electronic lockbox so buyers’ agents can show your home more easily.  Click here to learn why we think we offer the best value.

Step 4:  Show your home to buyers.   

     If you’ve listed your home on the MLS, buyers’ agents will contact you directly about showing your home to prospective buyers. You may also want to look for your own buyers, perhaps by advertising outside of the MLS or hosting frequent open houses.     

Step 5:  Respond to offers.

     Contact us as soon as you get an offer or find an interested buyer and we’ll tell you about your various options. We offer, for example, full-service broker representation from contract to close of escrow for a flat fee of $3,400—payable only if the deal goes through. (Click here to learn why we think this is money well spent.) For an additional $1,600, we’ll handle both sides of transaction. If you want to handle the transaction yourself, we’ll tell you where you can get real estate forms for under $20.

Step 6:  Pack up and move.



We're an Equal Housing Opportunity Brokerage.
Copyright © 2009.  Chalkboard Realty, CA DRE License No. 01811185.  All rights reserved.  All information provided is deemed reliable but is not guaranteed and should be independently verified.