A UC Berkeley grad with a Ph.D. in economics from UC Davis, Lori Alden taught at California universities for almost 20 years before launching Chalkboard Realty, SixHomes.com, and several "For Sale by Owner" websites, including FSBOSonoma.com.  A licensed broker, she's the author of FSBOPrimer.com, a how-to website that has been recommended by The Wall Street Journal, The Washington Post, and other newspapers. She’s also appeared as a featured guest on the nationally syndicated radio show Real Estate Today.

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